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Research papers

Working with colour and fragrance in combination to optimise consumer product perception

The fragrance/colour combination is crucial in the area of optimising consumer perception of product benefits, which is relevant to subconscious consumer reactions to brand/product acceptance. This paper will look at one particular piece of research...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Ken Lewis
June 15, 1991
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Citation

Lewis, K. (1991a, June 15). Working with colour and fragrance in combination to optimise consumer product perception. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/working-with-colour-and-fragrance-in-combination-to-optimise-consumer-product-perception